Overwatch Instagram Account

Social media content creation & engagement

I was lucky to work with the Overwatch european team on the official Instagram account. We worked on ideation, caption and content creation (photography, image composition, video capture and edition, engagement games,…) for bi-weekly posts on the official Overwatch EU Instagram account (252k followers in 2019). This project allowed me to be creative and quite free on the asset production.

Paris map teaser

Photo montage

Goal: Announce upcoming in-game content without any images of it as it was still in development.

New hero Hamond plush


Goal: Present a new item in the shop by re-creating a famous video.

New year resolutions

In-game screenshots

Goal: Engage with the community by making the Overwatch characters seem closer to us as they also take new year resolutions.

Video Game day

In-game video capture and montage

Goal: Engage with the community on the video game national day. We choose a quite old game character with a clumsy animation to emphasize that games are for everyone no matter the age nor the skills.

Overwatch anniversary

Photo montage

Goal: Celebrate with the community on the 4th year of Overwatch. No baking was involved in this process!

Blizzard and Lego partnership

Stop motion video

Goal: Present a new lego toy of the in-game hero Bastion, available in the online shop.

Winter Wonderland sweepstack


Goal: Reward the community with a sweepstack for end of the year festivities.

Soldier tips

In-game screenshot and montage

Goal: Engage with the community to share tips and lauch conversation about the best way to play a character depending on the map.

Seasonal gretings

Photography & baking

Goal : Promote shop items and engage with the community by taking the game out in the real world.

Overwatch Switch launch

Video montage

Goal: Announcing the launch of Overwatch on the Nintendo Switch plateform.

Tiny planet

Art share

Goal : Share and encourage fanart as it promotes the game in a positive way.