Overwatch Paris map launch
Packaging creation & printed elements
We created a gift package to promote the launch of a new in-game content (Paris map).
I worked with the Overwatch european team on packaging and print material inspired by the in-game content.
25 lucky winners, chosen at random, got the Overwatch Paris map souvenir kit valued at approximately €100. Each kit contains:
- 1x Overwatch luggage cardboard box
- 1x Pâtisserie Galand macaron box
- 1x Les Deux Escargots napkin holder with napkins
- 1x Hotel Beau Ciel room key
- 1x Fatale perfume bottle
- 1x Paris street sign
- 2x Opera posters
- 2x Cabaret Luna numbered tickets
- 5x Paris postcards
In-game screenshots used as inspiration.